Beijing 2022 Olympics offers local marketing opportunities in Waco-Temple-Killeen

Local advertisers can leverage the most-watched, worldwide event, Beijing 2022 Winter Olympics, to reach fans in Waco-Temple-Killeen. Cable is projected to carry 72% of Winter Olympics event hours.1

For information about promoting your business on the Beijing Winter Olympics or to reserve a Beijing Winter Olympics Advertising Package (Limited Availability), call, text, or email David Flash with Spectrum Reach Waco-Temple-Killeen at or 512-745-1700.

Waco-Temple-Killeen Beijing Winter Olympics Advertising Packages (Limited Availability)

The Olympics will boost USA Network viewers, as the last Winter Games delivered NBCSN their highest viewership month, ranking it the #1 Sports Network in February. NBCSN moves most programming to USA in 2022.2

About The Fans: Winter Olympic fans include 60% of Americans, uniformly admired by all four regions of the United States. The quadrennial event typically draws in families and is often watched in groups.*

  • 90% watched to escape the negativity of current events
  • 95% agree it’s family-friendly
  • 89% agree it’s one of the few TV events the whole family can enjoy
  • 88% watch with family & friends3

Sources: **Source: (1) NBC Sports Press Box, 2/26/18. (2) Scarborough USA+ 2021 Release 1 Total (Jan20-May21); A18+ who are interested in the Olympics. (2) NBC Sports Group Press Box, 2/26/18. (3) NBCUniversal Content Distribution, 2/25/21.