David Flash is Waco-Temple-Killeen’s home improvement and home services marketing expert

Are you ready to see your home improvement or home services company go to the next level? If your company is in the Waco-Temple-Killeen area, home services marketing expert David Flash can help you make the growth you are envisioning a reality.

Since Flash and Spectrum Reach started performing PPC, SEO, and UX development for this home services client, their traffic is up 146% compared to the same period (December 1 to March 11) from 2,500 to 6,500 users. The current site’s conversion rate is over 8%,. The client’s prior SEM firm was not tracking conversions in their Google Analytics account, so it is impossible to compare that dimension. Flash set up conversion tracking immediately upon winning the business. He has continually improved the site’s conversion rate. He has also worked with the Spectrum Reach Search and Advanced Advertising teams to reduce the client’s cost per PPC lead from approximately $55 to $35.
Since Flash started SEO work for this Central Texas home service business, the value of their organic clicks (if they were to have to pay for them) has increased from $16,000 to $102,000 per month.

Flash, a Home Services Marketing Specialist in Spectrum Reach‘s Waco office, has over 20 years of experience crafting measurable, profitable direct response campaigns targeting homeowners. He would love to explore how he can help you grow your business. The best way to reach him is by emailing david.flash@charter.com or calling/texting his cell at (512) 745-1700.

Before Flash recommends utilizing marketing tools and tactics like pay per click, search engine optimization, or direct response campaigns on local television, he follows a process where he: (1.) Listens to your goals and challenges. (2.) Learns about your company, your competitors, and your ideal customers. (3.) Researches ad campaigns that have been successful for companies similar to yours.

In addition to developing and following his proven, effective process for creating home improvement and home services ads that work, Flash continually works to educate himself to better serve his clients. He spends thousands of dollars and hours every year reading books about the industries he serves as well as advertising and marketing titles.

Recently, to better service digital marketing clients, Flash went back to school at Arizona State University online and completed his Master of Science in Digital Audience Strategy with coursework in Audience Development, Digital Analytics, Media Law, Social Media Marketing, SEM, SEO, and UX Design.

Flash also holds Google certifications in Analytics, Display Ads, and Search Ads; HubSpot certifications in Email Marketing, Inbound Marketing, and Social Media; and a Facebook certificate in Social Media Marketing.

This local TV spot that Flash produced for Dryer Vent Wizard of Waco started paying for itself immediately. In their first month, the profit from the jobs directly attributable to the commercial significantly exceeded the financial investment to air the commercials.

Here is what a few of Flash’s clients and colleagues have to say:

“David has gone above and beyond to work with me and get an absolutely great ad on TV. All of my other franchise owner friends have loved it and asked how they can get one too. I would, and have, recommend David to anybody wanting to advertise on TV or any other type of media that is in David’s expertise.”
Kim Jones, Dryer Vent Wizard of Waco

“David has not only demonstrated total professionalism but goes well above and beyond what one would normally expect to ensure that we receive the best value for our advertising dollar.”
John Clements, Renewal by Andersen

“David knows the market and provides a product that gives a good return on investment.”
Jerry Naiser, Real Green Services Real Clean Pools

“David is a great marketing resource. He listens to his customers and delivers great results. His enthusiasm is contagious and he always does exactly what he commits to. I highly recommend David.”
Joanna McDonald, The More Space Place

“Flash knows advertising! He can consult with a business owner and determine what type of advertising to do and has the knowledge to make it work. David is a perfectionist when it comes down to the look of your ad and making it right for each business.”
Lonnie Perkins, Valpak of Austin

“He is always reading, learning, and growing in his knowledge every day. He stays focused on understanding his client’s needs and spends his time translating that knowledge into successful advertising campaigns for them.”
Bobby Adkins, Elegant Living Magazines

“In my personal experience with David,  I have always seen him act with a spirit of excellence and professionalism.  I have always known him to be organized, efficient, and extremely competent in any task he has taken on.  In my 21 years of knowing David I have always seen him conduct himself with a high degree of integrity, responsibility, and honesty.”
John Squiric, Ad Pages Magazines


David Flash would love to explore how he can help you grow your business. The best way to reach him is by emailing david.flash@charter.com or calling/texting his cell at (512) 745-1700.