Digital Advertising Guide

Central Texas Advertising Media Guide

Several local media companies offer stand alone digital advertising products and/or digital advertising products to complement their core media offerings. In addition, several platforms and digital media outlets without a physical presence in the Central Texas region offer media products to reach the large local audiences they have amassed.

Advanced Advertising

Spectrum Reach
Extend your marketing message across multiple devices for greater reach both in and out of the home with digital audience extension options from Spectrum Reach, the company that sells locally-targeted cable television network advertising in the Waco, Temple, and Killeen areas. Additionally, Spectrum Reach can place display advertising on premium, brand-safe content sites that appeal to your targeted audience. Search engine advertising and advanced social media advertising for auto dealer clients round out Spectrum’s suite of digital media offerings.
Contact: Nathan McCray, Local Sales Manager
(254) 761-3957
215 Factory Dr
Waco, TX 76710

Blog / Podcast Advertising

Keep Waco Loud
Every other week, join Katie & Jacob from Keep Waco Loud and other members of the KWL Family as they sit down and talk with musicians, comedians, artists, community leaders, and entrepreneurs in the Waco Entertainment Scene.
Contacts: Katie & Jacob
Web Contact Form
Waco, TX

Know Waco
Know Waco podcast and blog strives to offer an “authentic look into the everyday life of Waco while highlighting all the life around the city.”
Contact: Debbie
Waco, TX

Waco Business News
Waco Business News produces a radio show/podcast, email newsletter, and blog featuring news about business in Waco. The radio program/podcast Downtown Depot airs on first and third Fridays at 11:30 & 8 on KWBU 103.3FM. Listeners stream episodes of “Downtown Depot” on Apple Podcasts, and the NPR One app, and more.
Contact: Austin Mills
Waco, TX

Social Media Advertising

Facebook / Instagram
According to a Facebook Ads Manager query in September 2021, the popular social networking apps Facebook and Instagram plus their Audience Network reach approximately 580,000 users who live within 20 miles of Waco, Temple, or Killeen. Of those user, approximately 550,000 are over 18.
Facebook Ads Manager

As of September 2021, 79,453 Waco neighbors in 121 local neighborhoods share recommendations and advice, classifieds, important alerts, and much more on Nextdoor. Local advertisers sign up and configure their ads online. Following are links to informational pages about Nextdoor’s core offerings for local businesses:
Business Page Business Posts Local Deals Sponsorship

Snapchat reaches an audience of Reach a highly engaged audience of 293 million daily active users. As of September 2021, 105K – 112.5K of those active users are in a 20-mile radius of Waco, Temple, or Killeen. Of those local Snapchat users, 19.5K – 21K are over 18.
Snapchat Advertising Website