Radio Advertising Guide

Central Texas Advertising Media Guide

Radio advertising offers an inexpensive way to target listeners based on time of day, channel, and programming content. Additionally, radio ads have a very short lead-time, allowing advertisers to react quickly and take advantage of unplanned events that create marketing opportunities.

FM Radio Stations

KIIZ Z 92.3 FM
Z 92.3 FM is a popular Central Texas hip-hop and R&B radio station.
Contact: Kahilla Hakimzadeh
kahillahakimzadeh@iheartmedia.com
(254) 776-3900
314 West Highway 6
Waco, TX 76712

Shooter 92.9 FM
“Texas country young guns and legends” dominate the regionally popular format of Shooter 92.9 FM.
Contact: Mike Crow
mikecrow@cs.com
(254) 772-0930
5501 Bagby Avenue
Waco, Texas 76711

KWBT 94.5 FM The Beat
The Beat features Hip-Hop, R&B, and the Steve Harvey Morning Show.
Contact: Edward Graham, Marketing Manager
rich@edwardsmediallc.com
(254) 313-1450
4800 West Waco Drive, Suite 120
Waco, TX 76706

KWBT 94.5 HD2 CBS Sports Radio Central Texas
CBS Sports Radio Central Texas features all sports, all the time: NFL, MLB, NBA and more! Featured personalities include Amy Lawrence, Jim Rome, Bill Reiter, Tiki Barber, and Brandon Tierney.
Contact: Rich
rich@edwardsmediallc.com
(254) 313-1450
4800 West Waco Drive, Suite 120
Waco, TX 76706

KBGO 95.7 FM Big 95
Classic, upbeat hits fill the KBGO 95.7 airwaves. The station focuses on playing content suitable for listening at work.
Contact: Dewayne Wells
dewaynewells@iheartmedia.com
(254) 776-3900
314 West Highway 6
Waco, TX 76712

KWTX 97.5 FM Hit Music
KWTX 97.5 is a 100,000-watt contemporary hit and Top 40 format radio station.
Contact: David McKenzie
danamckenzie@iheartmedia.com
(254) 776-3900
314 West Highway 6
Waco, TX 76712

Kicker 99.3 FM
Kicker 99.3 FM keeps it simple with a classic country format.
(254) 772-0930
Advertising Contact Form
5501 Bagby Avenue
Waco, Texas 76711

WACO 100 Country
Waco 100 (99.9 FM) is a 100,000-watt hit country music station. It is one of the most popular stations in the Waco market.
Contact: Zack Owen
zackowen@iheartmedia.com
(254) 776-3900
314 West Highway 6
Waco, TX 76712

Cool 101.3 FM
Waco’s “good times and great music” can be found at 101.3 on the FM dial.
Advertising Contact Form
(254) 772-0930
5501 Bagby Avenue
Waco, Texas 76711

KBRQ 102.5 FM The Bear
Waco’s Rock Station, 102.5 The Bear, is a 100,000-watt rock radio station.
thebear@iheartmedia.com
(254) 776-3900
314 West Highway 6
Waco, TX 76712

KWBU 103.3 FM Waco Public Radio
103.3 KWBU FM has a unique radio listening audience, many of whom are Wacoans that are highly educated, affluent community leaders that are loyal to KWBU’s program sponsors.
Contact: William Leek
william_leek@baylor.edu
(254) 710-4472
2100 River Street
Waco TX 76706

KNOW 104.1 FM La Ley
KNOW 104.1 La Ley is powerhouse station of Mexican music that serves Central Texas’ dynamic & evolving Hispanic audience.
hsabido@radiowaco.com
(254) 772-6104
6401 Cobbs Drive
Waco, TX 76710

Star 104.9 FM
104.9 Star FM “plays anything,” 80’s, 90’s, 00’s whatever.
(254) 776-3900
Advertising Contact Form
(254) 772-0930
5501 Bagby Avenue
Waco, Texas 76711

KIXT 106.7 FM The Eagle
The greatest Classic Rock ever recorded continues to take Central Texas by storm on KIXT 106.7 FM The Eagle.
hsabido@radiowaco.com
(254) 772-6104
6401 Cobbs Drive
Waco, TX 76710

La Major 107.3 FM
La Major 107.3 FM is a Spanish-language station tailored to the tastes of Central Texas’ large Spanish-speaking audience.
Advertising Contact Form
(254) 772-0930
5501 Bagby Avenue
Waco, Texas 76711

KWPW Power 108 FM
The power KWPW Power 108 (107.9) FM, Waco’s Hit Music Station, lies in its ability to deliver to the young and constantly consuming listener.
hsabido@radiowaco.com
(254) 772-6104
6401 Cobbs Drive
Waco, TX 76710

AM Radio Stations

KBBW 1010 AM Christian Radio
KBBW reaches Waco, Temple, Killeen, Round Rock, and Austin with Christian programming. Featured programming includes Family Talk with Dr. James Dobson and Enjoying Everyday Life with Joyce Meyer.
info@kbbw.com
(254) 757-1010
1019 Washington Avenue
Waco, TX 76701

KWTX 1230 AM NewsTalk
NewsTalk 1230 AM features programming like Glenn Beck, The Sean Hannity Show, The Buck Sexton Show, and Coast to Coast AM with George Noory.
Contact: Shane Warner
shanewarner@iheartmedia.com
(254) 776-3900
314 West Highway 6
Waco, TX 76712

Kicker 1590 AM
Kicker 1590 AM keeps it simple with a classic country format.
(254) 772-0930
Advertising Contact Form
5501 Bagby Avenue
Waco, Texas 76711