80 books I’ve read since starting in TV and Digital Ads

I believe that, in order to best serve the clients who trust me to help them invest in marketing programs and the media companies that hire me to grow their advertising revenues, I need to be a media expert with deep knowledge of local marketing tools and tactics. While I have worked in local advertising all of my adult life, mostly in direct response digital and print media, I am relatively new to crafting television and omnichannel digital campaigns. To skill up for the role and keep my media and marketing knowledge current, I recently completed a BA that included a heavy load of courses at UT’s Stan Richards School of Advertising & Public Relations and an MS in Digital Audience Strategy at ASU’s Crokite School of Journalism and Mass Communications. The learning hasn’t stopped there. Since I graduated ASU and started working in local television and digital advertising…