Originally posted on David W. Flash:
Since I started working in[…]
Marketing + Media Guide for the Waco, Temple, Killeen, Copperas Cove + Belton Areas
Category: Advertising Advice
Creating direct mail ads that attract attention and drive response is more science than art
Capturing attention and driving response are key design and copy objectives when creating an insert to be featured in a cooperative direct mail coupon medium or a stand-alone “solo” mailer. Optimizing the following four elements […]
FREE customers! Why continue a direct response campaign that is “only” breaking even
An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the ROI, I would also point out that the value of the “free” branding in getting […]
Ad Guide Central Texas 