55 books I’ve read since starting in the TV and Digital Ads business 9 months ago

David W. Flash

Since I started working in Television and Digital Advertising at Spectrum Reach almost 9 months ago, I’ve read 55 books about advertising, industry verticals I serve, marketing, media business, media production, psychology, sales methodologies, and selling technologies.

Advertising (Television, Digital, Video)

Advertising Media Planning by Jack Sissors, Roger Barton, and David Smith

All-Inclusive TV by Chuck Hengel (3x)

Hook Point: How to Stand Out in a 3-Second World by Brendan Kane

Video Persuasionby Rick Cesari

Industry Verticals (Auto Dealers, Home Services, Restaurants)

Driving Sales: What it Takes to Sell 1000 Cars per Month

Gross Deception by Dave Pollak

Home Service Millionaireby Tommy Mello

Restaurant Success by the Numbers by Roger Fields, CPA (3x)

Marketing (Demand Generation, B2C, B2B)

Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller

They Ask, You Answerby Marcus Sheridan (4x)

Media Business, Evolution, and Technology

The Evolution of American Investigative Journalism by…

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