Since I started working in Television and Digital Advertising at Spectrum Reach almost 9 months ago, I’ve read 55 books about advertising, industry verticals I serve, marketing, media business, media production, psychology, sales methodologies, and selling technologies.
Advertising (Television, Digital, Video)
Advertising Media Planning by Jack Sissors, Roger Barton, and David Smith
All-Inclusive TV by Chuck Hengel (3x)
Hook Point: How to Stand Out in a 3-Second World by Brendan Kane
Video Persuasionby Rick Cesari
Industry Verticals (Auto Dealers, Home Services, Restaurants)
Driving Sales: What it Takes to Sell 1000 Cars per Month
Gross Deception by Dave Pollak
Home Service Millionaireby Tommy Mello
Restaurant Success by the Numbers by Roger Fields, CPA (3x)
Marketing (Demand Generation, B2C, B2B)
Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller
They Ask, You Answerby Marcus Sheridan (4x)
Media Business, Evolution, and Technology
View original post 546 more words
Ad Guide Central Texas 