Are you ready to see your home improvement or home services company go to the next level? If your company is in the Waco-Temple-Killeen or Bryan-College Station area, home services marketing expert David Flash can […]
Marketing + Media Guide for the Waco, Temple, Killeen, Copperas Cove + Belton Areas
Category: Direct Response
55 books I’ve read since starting in the TV and Digital Ads business 9 months ago
Originally posted on David W. Flash:
Since I started working in[…]
Attract Baylor students, faculty, and staff to your business with Go Gold! Discounts
If your company caters to students or faculty at Baylor, or would like to, this program can help you do more business with the Bears. Baylor University’s Go Gold! Discount program aims to incentivize patronage of […]
Creating direct mail ads that attract attention and drive response is more science than art
Capturing attention and driving response are key design and copy objectives when creating an insert to be featured in a cooperative direct mail coupon medium or a stand-alone “solo” mailer. Optimizing the following four elements […]
Direct response media sales is like the oil business
The best way to grow a rewarding career as a media sales professional in direct response is to think of the long term, mutually profitable client relationships you seek as “oil wells.” Like drilling for oil, […]
FREE customers! Why continue a direct response campaign that is “only” breaking even
An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the ROI, I would also point out that the value of the “free” branding in getting […]
Ad Guide Central Texas 