Are you a business owner looking for a unique opportunity to reach your audience with a vibrant and community-based experience? Union Hall would love to partner with you on digital signage and other unique marketing […]
Ad Guide Central Texas
Marketing + Media Guide for the Waco, Temple, Killeen, Copperas Cove + Belton Areas
Waco-Temple-Killeen PR resource: Local news media contact list
Need to get your press release distributed to local news media in Waco-Temple-Killeen? Central Texas Advertising Guide has compiled a complete list of local newspaper, radio, and television newsrooms along with links, contact names, and […]
Looking for an advertising agency in Waco, Temple, or Killeen, Texas?
Looking for professional help planning and executing advertising campaigns in the Waco, Temple, and Killeen areas? Central Texas Advertising Guide can help! Click the link below for our list of advertising, marketing, and public relations […]
Modern Media signs City Ranch Boot Company
Modern Media, a Waco advertising and marketing agency, announced its newest client this week: City Ranch Boot Company. City Ranch Boot Company is a Waco-based business that crafts custom boots. The company recently opened a […]
Attract Baylor students, faculty, and staff to your business with Go Gold! Discounts
If your company caters to students or faculty at Baylor, or would like to, this program can help you do more business with the Bears. Baylor University’s Go Gold! Discount program aims to incentivize patronage of […]
How to overcome the biggest obstacle in media sales
As a media rep pitching a prospective client on a program that you know can drive the results they want, the biggest obstacle to overcome in convincing them to sign on the dotted line and […]
Waco Foundation Repair retains Modern Media for marketing services
Waco ad agency Modern Media added Waco Foundation Repair Inc to their growing list of local businesses utilizing their advertising and marketing services. The agency specializes in “blend[ing] strategy, design, and branding to give [clients] […]
Creating direct mail ads that attract attention and drive response is more science than art
Capturing attention and driving response are key design and copy objectives when creating an insert to be featured in a cooperative direct mail coupon medium or a stand-alone “solo” mailer. Optimizing the following four elements […]
Direct response media sales is like the oil business
The best way to grow a rewarding career as a media sales professional in direct response is to think of the long term, mutually profitable client relationships you seek as “oil wells.” Like drilling for oil, […]
FREE customers! Why continue a direct response campaign that is “only” breaking even
An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the ROI, I would also point out that the value of the “free” branding in getting […]
Ad Guide Central Texas 