Digital Audience Strategist

Elon Musk Announces Verified Accounts Only for Twitter Recommendations and Polls
In a tweet, Elon Musk, the owner of Twitter, announced that starting on April 15th, only verified accounts will be eligible for For You recommendations on the platform. This move is aimed at addressing the issue of advanced AI bot swarms taking over. Musk stated that without this verification process, the battle against these bots…



David Flash is Waco-Temple-Killeen’s home improvement and home services marketing expert
Are you ready to see your home improvement or home services company go to the next level? If your company is in the Waco-Temple-Killeen or Bryan-College Station area, home services marketing expert David Flash can help you make the growth you are envisioning a reality. Flash, a Home Services Marketing Specialist at KXXV in Waco-Temple-Killeen…

Modern Media wins heaping helping of food and beverage clients
One of Waco-Temple-Killeen’s hottest marketing and advertising agencies, Modern Media Agency, helps local businesses with their branding, web presence, social media marketing, video and TV production, media buying, PR, and more. The agency helps a wide range of well-known local brands like City Ranch Boot Co., DiAmore Fine Jewelers, Kish’s Complete Car Care Center, and…

Ten31Creative now offering podcast production services in Central Texas
Local video production house Ten31Creative recently announced that they are now offering podcast production services. Call (254) 300-3620 to talk about creating a podcast or taking your podcast to the next level.



Spectrum News 1 wins 5 Lone Star Emmy Awards
The Lone Star Emmy Awards were held on November 20, 2021. Spectrum News 1 garnered 5 Lone Star Emmys including best Morning/Daytime Newscast medium markets. According to Spectrum Reach Audience Finder, Spectrum News 1 consistently ranks among Waco-Temple-Killeen’s top local channels in terms of hours viewed (656,720 hours in October 2021) and unique households reached…

Cable and streaming TV account for 65% of total viewing, broadcast drops to 27% for November
Nielsen’s monthly total TV and streaming snapshot, The Gauge, revealed that in November 2021, consumers spent 5% more time with TV each week than in the prior month. Broadcast television usage lost a share point, dropping to 27% of total usage. While sports viewing was up 7%, a decline in general drama (-12%) and sitcom (-7%)…
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