Digital Audience Strategist

C&H Hawaiian Grill promotes new Harker Heights location with audience-targeted cable commercials

Originally posted on Central Texas Reporter: Killeen-original C&H Hawaiian Grill recently opened a second location in Harker Heights. To promote the new location, owner Hensan Timo turned to geographically and behaviorally targeted cable television advertising with Spectrum Reach. A 30-second commercial promoting C&H’s mouth-watering Hawaiian fare and the new location is targeted to air…

Waco Furniture Warehouse launches audience-targeted cable TV campaign

Originally posted on Central Texas Reporter:
Waco Furniture Warehouse, a no-frills dealer in high-quality, ready-to-deliver furniture, recently launched an audience-targeted cable TV campaign. The store’s commercials started running in Spectrum Reach’s Waco zone earlier this month. The cable company’s new AudienceApp technology allowed the furniture retailer to build a television schedule to place its commercials…

55 books I’ve read since starting in the TV and Digital Ads business 9 months ago

Originally posted on David W. Flash:
Since I started working in Television and Digital Advertising at Spectrum Reach almost 9 months ago, I’ve read 55 books about advertising, industry verticals I serve, marketing, media business, media production, psychology, sales methodologies, and selling technologies. Advertising (Television, Digital, Video) Advertising Media Planning by Jack Sissors, Roger Barton,…

Serenity Life Celebrations commences cable TV campaign

Serenity Life Celebrations, a Waco-based company specializing in life celebrations, memorial services, burial services, and cremation services, recently doubled down on TV advertising by adding demographically-targeted cable advertising to their OTA (over the air) TV program. Serenity Life Celebrations commercials are now appearing on popular cable networks including TNT, TV Land, BET, ESPN, USA, MSNBC, Cartoon […]

Scripps names Dave German VP and GM of KXXV/KRHD TV stations in Waco/Temple/Bryan, Texas

Originally posted on Central Texas Reporter:
PRNewswire – The E.W. Scripps Company (NASDAQ: SSP) has appointed Dave German to the role of vice president and general manager for KXXV/KHRD, the Scripps ABC affiliates in the Waco/Temple/Bryan, Texas, market, effective Monday, June 20. German has been vice president and general manager for KMTV, the Scripps CBS affiliate in?Omaha,?Nebraska, since October.…

Modern Media wins heaping helping of food and beverage clients

One of Waco-Temple-Killeen’s hottest marketing and advertising agencies, Modern Media Agency, helps local businesses with their branding, web presence, social media marketing, video and TV production, media buying, PR, and more. The agency helps a wide range of well-known local brands like City Ranch Boot Co., DiAmore Fine Jewelers, Kish’s Complete Car Care Center, and […]

Turbo-charge your local TV campaign: Get 85 local commercials per week on Spectrum News for under $61

Emmy Award-winning Spectrum News 1 also consistently wins or places near the very top of the viewership contest for Waco-Temple-Killeen’s most-watched cable network. Your business can win with great exposure that drives results by investing in a Spectrum News Sponsorship Package. Local advertising packages on the cable channel with Waco-Temple-Killeen’s largest total audience start at […]


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