The best way to grow a rewarding career as a media sales professional in direct response is to think of the long term, mutually profitable client relationships you seek as “oil wells.” Like drilling for oil, […]
Ad Guide Central Texas
Marketing + Media Guide for the Waco, Temple, Killeen, Copperas Cove + Belton Areas
FREE customers! Why continue a direct response campaign that is “only” breaking even
An advertiser might consider canceling a campaign that is “only” breaking even. While I would suggest ways to optimize the ROI, I would also point out that the value of the “free” branding in getting […]
Ad Guide Central Texas 